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There are many books that assist writers with their craft, structure, and formatting, all of which are important. However, there does not exist a guide for writers to understand the evolution of their genre. In order to effectively write within a transmedia environment — a marketplace that includes different groups of consumers with short attention spans across various platforms — today’s writer must master the history of their genre. By understanding where and how their genre has emerged they develop their own authentic texts and these fresh, genuine concepts will stand apart in a media landscape that is muddied with copycat material.
About the AuthorLaurie Scheer is a former vice president of programming for WE: Women’s Entertainment. She has worked as an assistant, development girl, and producer for ABC, Viacom, Showtime, and AMC-Cablevision. She has also been involved in producing digital-based forms of entertainment. Laurie has been an instructor at numerous universities across the U.S. from UCLA to Yale. She is the author of a book about working in Hollywood entitled Creative Careers in Hollywood and her DVD How to Pitch and Sell Your Screenplay has been a perennial favorite at screenwriting events. As a professional speaker, she appears at annual industry conferences. She has served as a judge for numerous screenplay competitions, film festivals, and the International Emmys. She is part of the faculty at UW-Madison’s Continuing Studies Writing Department and the Director of their annual Writers’ Institute. In 2013 she became the Managing Editor of The Midwest Prairie Review Journal.